It was Christmas, time of gifts. And with BIC Graphic we decided to give away hundreds of their memory sticks filled with digital gifts. But they were not meant to be kept. A message inside (This Gift Ain’t Yours) urged you to use it and give it, which proved to be quite effective spreading them around. As the story went viral, and we run out of units, we activated a Google Maps page, inviting those who found one track its position. Some were in Costa Rica. Others in Chicago. Years later a friend found one in Mexico. It certainly was a very special Christmas campaign. And we had lots of fun.
BIC’s mystery gifts
EXPERIMENTING WITH 'DIGITAL BOTTLES OF MESSAGES'
TURNING A CHRISTMAS' GIFT INTO A CROSS-MEDIA PR CAMPAIGN
ENGAGING WITH PEOPLE AROUND THE WORLD
1 YEAR LATER WE TRIED TO RECOVER THEM. 0 UNITS WERE FOUND. OH WELL...