CUPRA Dominate & SEAT

Being part of Grey / G2 in Barcelona, I creatively lead the international new media account of SEAT. For the launching campaign of the new León CUPRA model, its most dynamic & sportive car, we created a challenging microsite were users had to be fast, clever and bold to arrive to the end. Only then, car test invites were available under pre-register. Interesting insight: making it harder to reach the form, augmented the acquisition rates for this campaign compared with previous ones. Ah, the magic of marketing!

TEAM: SEATGREY + Atletico International
LAUNCHING SEAT'S MOST SPORTIVE CAR: THE NEW LEÓN CUPRA
MAKING ACQUISITION HARDER... TO BOOST ACQUISITION.
GATHERING THOUSANDS OF CAR-TESTS REGISTERS WITH A GAMING EXPERIENCE