El Nan Casteller

El Nan Casteller is a lovely startup that creates wood-crafted toys inspired by the catalan tradition ‘Els Castellers’. Just when they were starting their company, I  helped them define their brand’s value proposal as well as creating some communication assets. It was a huge pleasure, helping Anna Tarragona and her team take over, defining the core values the brand has been built upon since then. Specially when you see the amazing results of theirs efforts: many design and entrepreneurial awards, plus thousands of “El Nans” sold. Well done, Anna!

TEAM: El Nan Toys + Honest&Smile
DEFINING THE CORE VALUES OF AN AWESOME BRAND
SUCCESSFULLY COMMUNICATING TRADITION AND MODERN DESIGN
HELPING A CUTE CATALAN STARTUP TAKE OVER

Introducing El Nan Casteller:
A new game, an old tradition