CAF, a railway component manufacturer (+7000 employees, annual turnover of 2000 million $) needed a name for its new renewable energy business. And contacted Honest&Smile. After months of explorations, research and tests, ‘Ennera, energy for a new era’ was born. Nowadays, Ennera keeps growing, and has already expanded to several continents. And I am happy for them.
Ennera, energy for a new era
FINDING A LONG TERM NAME FOR A SOON-TO-BECOME HUGE COMPANY
DEALING WILL ALL SORTS OF INTERNATIONAL "NAMING" ISSUES
DESIGNING A SUB-FAMILY OF NAMINGS FOR SECONDARY BUSINESSES