As the Innovation Director of TBWA\Paris I soon realised boosting inspiring exchanges among its +400 employees was a challenging task. Hence, Flyinspiration was born. A concept Augmented Reality app conceived to push creativity inside the agency. Built around a ‘PokemonGO–like’ experience, months before PokemonGO, it would allow anyone post inspiring ideas, geo-locating them inside the office. Furthermore, and here’s my favourite part: whenever brainstormings were stuck, creatives could take their smartphones out and just walk around the office searching for inspirational thoughts.
Flyinspiration inside TBWA\Paris
USING AUGMENTED REALITY TO BOOST CREATIVE EXCHANGES
A POKEMONGO-LIKE APP... MONTHS BEFORE POKEMONGO APPEARED
GEOLOCATIONG IDEAS AROUND A CREATIVE AGENCY