When we first met they were just 4 partners, had no name and wanted to change how things work in the Spanish electricity market. We defined their brand’s story, their name (‘HolaLuz’, literally ‘hello light’ and ‘oh, the light’) and their visual identity. Today, with +100 employees and thousands of clients, they are a respected and loved brand. With a very beautiful name, might I say?
HolaLuz, a new light
DEFINING A BRAND'S STORY, NAME AND IDENTITY
WORKING WITH A STARTUP IN ITS VERY EARLY STAGE
SEEING IT GROW AND BECOME A KEY PLAYER IN ITS MARKET