Castellers by Moritz

UNESCO declared the catalan’s human towers ‘Els Castellers’ Intangible Heritage of Humanity. And Moritz, the catalan beer, asked us to celebrate it. So we built the first beer’s castle, ever, and proposed a Facebook action, challenging users to build their own friend’s towers. People largely engaged, the catalan media talked about us and Moritz earned several thousands new Facebook friends in a few days. And the beer was delicious, indeed.

TEAM: Moritz Beer + Honest&Smile + Ragner Azcué
12 HOURS, 120 BEER CANS, AND ONE CASTLE BUILT. CHECK!
FACEBOOK ACTIVATION WITH BEERS, SMILES AND TAGS: YEP!
CUTE STOP MOTION FILM

Els Castellers, by Moritz