Pringles, iPods and smiles

Nurun / Crazy Labs was the digital agency of P&G Spain, Pringles one of the brands we worked with, and this summer campaign one of the most successful promotions we ever made. Back in 2005, we designed a simple but addictive flash game challenging users to find ‘Mr. Pringles’ hidden below its iconic chips. iPods were given away. Peer-to-peer mechanics used for viralisation. And the game was powered by with banners, radio and TV. We gathered thousands of new registers, highly exceeding the objectives set, and Mr. Procter&Gamble was very happy with us.

TEAM: Pringles + Nurun / Crazy Labs
P&G AND PRINGLES PLAYING ONLINE GAMES
GATHERING THOUSANDS OF REGISTERS WITH AN ADDICTIVE PROMOTION