Being part of Grey / G2 in Barcelona, I creatively lead the international new media account of SEAT. When the high-end EXEO, its first berlina, was presented, apart from all the regular digital assets (car world, activation banners, etc…) we designed an elegant & minimalistic online experience, well aligned with the exclusive mood presented in Atletico International’s TV Spot (the leading ATL agency). Even being SEAT a sportive & familiar brand, the EXEO’s launch was quite a successful one. Indeed, the exercise of upgrading the brand’s tone of voice to this top-class model made this project especially interesting.
The exclusive EXEO’s launch
LAUNCHING SEAT'S FIRST BERLINA MODEL
SUCCESSFULLY ADAPTING A YOUNG & FAMILIAR BRAND TO AN EXCLUSIVE TONE OF VOICCE