Nurun / Crazy Labs was the digital agency of P&G Spain, and Tampax one of the brands we worked with. For this campaign, targeting teens, Tampax signed with the latest Almodovar’s celebrity, Yohana Cobo, and we were asked to design a digital experience that could enlarge the impact of the TV Spots. We conceived an advergaming solution based in flowers, our celerity and colourful bracelets that users could win playing our online game. We ended up giving away hundreds of ‘Flower power’ bracelets, placing product samples all around Spain and gathering thousands of qualified registers.
Tampax Flower Power
P&G AND TAMPAX PLAYING ONLINE GAMES
USING ICONIC COLOURFUL BRACELETS TO BOOST OUR PROMOTION
COLLABORATING WITH ALMODOVAR'S LATEST STAR: YOHANA COBO