Hola! I’m Ignasi Giró.
Founder & Design Director of Empatree & Honest&Smile
Teacher of Design & Innovation at Barcelona School of Creativity
Author of “Teoría Optimista Del Fracaso” & Writer at Yorokobu
FRESH NEWS
SOME TEAMS
I’VE BEEN PART OF
HAIGO
Design Director in Paris
DOUBLEYOU
Head of Innovation in Spain
TBWAPARIS
Innovation Director in Paris
HONEST&SMILE
Founder & Creative Director in Barcelona & Madrid
GREY
Digital Executive Creative Director & Creative Director in Barcelona
GREAT WORKS
Digital Creative Director in Barcelona
NURUN / CRAZY LABS
Creative Director in Madrid
MIRALAB
Creative Research Assistant in Geneva
SOME MEDIAS
THAT SHOWCASED MY WORKS
SOME BRANDS
I’VE WORKED WITH
AXA
Design Director / Haigo Paris
NIKE
Head of Innovation / DoubleYou Spain
FC BARCELONA
Head of Innovation / DoubleYou Spain
SEAT
Creative Director of GREY / G2 Barcelona
VUELING
Creative Director of Honest&Smile
L'ORÉAL
Creative Director of Honest&Smile
MOLESKINE
Creative Director Honest&Smile
BIC
Creative Director of Honest&Smile
PRINGLES
Creative Director of Nurun / Crazy Labs
CODORNIU
Creative Director of Nurun / Crazy Labs
SNCF
Innovation Director of TBWAParis & CD of Honest&Smile
BANKINTER
Creative Director of Nurun / Crazy Labs
SOME THINGS
I’VE DONE
Please note that this is just a ‘teaser’ list. A detailed portfolio with my latest projects is available under request.
Empatree
Creating a chatbot to nurture human’s empathy & re-invent agreements in the 21st century.
Regalador
Co-founding an e-commerce, raising 0.5 M € and turning it into one of Spain’s most visited –and loved– gift-shops.
The Timeless Box
Ideating, prototyping, manufacturing & selling a product to send gifts to the future.
HolaLuz, ‘hello, light’
Designing the brand & value proposal of an energy startup that scaled to +200k clients & 60M capital.
A Timeless thank-you song
I once could not deliver a product on time. So, I sent a song instead. It went well. People are amazing.
Moleskine’s 1st ‘analog app’
Hacking Moleskine’s iconic notebooks to build a new product and reinforce their (indeed, iconic) business.
WANT TO
DISCOVER MORE?
I will be pleased to share with you a detailed and updated portfolio with my latest works.