Hola! I’m Ignasi Giró.
I design services, businesses & stories.
And I’m glad that you are here.

Founder & Design Director of Empatree & Honest&Smile
Teacher of Design & Innovation at Barcelona School of Creativity
Author of “Teoría Optimista Del Fracaso” & Writer at Yorokobu

FRESH NEWS

SOME TEAMS
I’VE BEEN PART OF

SOME MEDIAS
THAT SHOWCASED MY WORKS

SOME BRANDS
I’VE WORKED WITH

SOME THINGS
I’VE DONE

Please note that this is just a ‘teaser’ list. A detailed portfolio with my latest projects is available under request.

Empatree

Creating a chatbot to nurture human’s empathy & re-invent agreements in the 21st century.

Regalador

Co-founding an e-commerce, raising 0.5 M € and turning it into one of Spain’s most visited –and loved– gift-shops.

The Timeless Box

Ideating, prototyping, manufacturing & selling a product to send gifts to the future.

HolaLuz, ‘hello, light’

Designing the brand & value proposal of an energy startup that scaled to +200k clients & 60M capital.

A Timeless thank-you song

I once could not deliver a product on time. So, I sent a song instead. It went well. People are amazing.

Moleskine’s 1st ‘analog app’

Hacking Moleskine’s iconic notebooks to build a new product and reinforce their (indeed, iconic) business.

WANT TO
DISCOVER MORE?

I will be pleased to share with you a detailed and updated portfolio with my latest works.