I’m Ignasi Giró. An «empathy-centric» designer & facilitator ideating products & stories. Hybrid mindset blending technology (Master in Physics) & creativity. International experience (Toulouse, Paris, Barcelona, Geneva, Madrid…) & optimistic doer.
Currently Head of Strategic Design & Ideation @ Airbus
Author of “Teoría Optimista Del Fracaso”
Co-founder & design advisor of regalador.com
{ And happy ex SNCF Connect & Tech (Paris), Haigo (Paris), TBWA\Paris (Paris), Empatree (Barcelona & Paris), DoubleYou (Barcelona & Madrid), Honest&Smile (Barcelona & Madrid), GREY Group (Barcelona), Great Works (Barcelona), Nurun / Crazy Labs (Madrid) and MIRALab / University of Geneva. }
Thanks for passing by.
FRESH NEWS & NICE SOUVENIRS
SOME TEAMS
I’VE BEEN PART OF
AIRBUS
HO Strategic Design & Ideation @AIRBUS
E.VOYAGEURS SNCF
Service Design Lead / Direction Produit in Paris
HAIGO
Design Lead in Paris
DOUBLEYOU
Head of Innovation in Spain
TBWAPARIS
Innovation Director in Paris
HONEST&SMILE
Founder & Creative Director in Barcelona & Madrid
GREY
Digital Executive Creative Director & Creative Director in Barcelona
GREAT WORKS
Digital Creative Director in Barcelona
NURUN / CRAZY LABS
Creative Director in Madrid
MIRALAB
Creative Research Assistant in Geneva
SOME MEDIAS
THAT SHOWCASED MY WORKS
SOME BRANDS
I’VE WORKED WITH
AXA
Design Director / Haigo Paris
NIKE
Head of Innovation / DoubleYou Spain
FC BARCELONA
Head of Innovation / DoubleYou Spain
SNCF
Innovation Director of TBWAParis & CD of Honest&Smile
SEAT
Creative Director of GREY / G2 Barcelona
VUELING
Creative Director of Honest&Smile
L'ORÉAL
Creative Director of Honest&Smile
MOLESKINE
Creative Director Honest&Smile
BIC
Creative Director of Honest&Smile
PRINGLES
Creative Director of Nurun / Crazy Labs
CODORNIU
Creative Director of Nurun / Crazy Labs
BANKINTER
Creative Director of Nurun / Crazy Labs
SOME THINGS
I’VE DONE
Please note that this is just a ‘teaser’ list. A detailed portfolio with my latest projects is available under request.
SNCF Connect
Redesigning from scratch France’s SNCF mobility service
L’Assistant SNCF
Designing the new contactless recharging of the Navigo Pass in Paris.
Regalador
Co-founding an e-commerce and turning it into one of Spain’s most visited –and loved– gift-shops.
Empatree
Creating a chatbot to nurture human’s empathy & build agreements in the 21st century.
The Timeless Box
Ideating, prototyping, manufacturing & selling a product to send gifts to the future.
HolaLuz, ‘hello, light’
Designing the brand & value proposal of an energy startup that scaled to +200k clients & 60M capital.
A Timeless thank-you song
I once could not deliver a product on time. So, I sent a song instead. It went well. People are amazing.
Moleskine’s 1st ‘analog app’
Hacking Moleskine’s iconic notebooks to build a new product and reinforce their (indeed, iconic) business.
WANT TO
DISCOVER MORE?
I will be pleased to share with you a detailed and updated portfolio with my latest works.