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Hola & Hello & Bonjour !

I’m Ignasi Giró. An «empathy-centric» designer & facilitator ideating services, products & brands. Hybrid mindset blending technology (Master in Physics) & creativity. International experience (Toulouse, Paris, Barcelona, Geneva, Madrid…) & optimistic doer.

Currently Head of Strategic Design & Ideation @ Airbus
Author of “Teoría Optimista Del Fracaso”
Co-founder & design advisor of regalador.com

{ And happy ex SNCF Connect & Tech  (Paris), Haigo (Paris),  TBWA\Paris (Paris), Empatree (Barcelona & Paris), DoubleYou (Barcelona & Madrid), Honest&Smile (Barcelona & Madrid), GREY Group (Barcelona), Great Works (Barcelona), Nurun / Crazy Labs (Madrid) and MIRALab / University of Geneva. }

Thanks for passing by.

FRESH NEWS & NICE SOUVENIRS

SOME TEAMS
I’VE BEEN PART OF

SOME MEDIAS
THAT SHOWCASED MY WORKS

SOME BRANDS
I’VE WORKED WITH

SOME THINGS
I’VE DONE

Please note that this is just a ‘teaser’ list. A detailed portfolio with my latest projects is available under request.

SNCF Connect

Redesigning from scratch France’s SNCF mobility service

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L’Assistant SNCF

Designing the new contactless recharging of the Navigo Pass in Paris.

Regalador

Co-founding an e-commerce and turning it into one of Spain’s most visited –and loved– gift-shops.

Empatree

Creating a chatbot to nurture human’s empathy & build agreements in the 21st century.

The Timeless Box

Ideating, prototyping, manufacturing & selling a product to send gifts to the future.

HolaLuz, ‘hello, light’

Designing the brand & value proposal of an energy startup that scaled to +200k clients & 60M capital.

A Timeless thank-you song

I once could not deliver a product on time. So, I sent a song instead. It went well. People are amazing.

Moleskine’s 1st ‘analog app’

Hacking Moleskine’s iconic notebooks to build a new product and reinforce their (indeed, iconic) business.

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WANT TO
DISCOVER MORE?

I will be pleased to share with you a detailed and updated portfolio with my latest works.