Hola & Hello & Bonjour !

I’m Ignasi Giró. An «empathy-centric» designer & facilitator ideating services, products & brands. Hybrid mindset blending technology (Master in Physics) & creativity. International experience (Toulouse, Paris, Barcelona, Geneva, Madrid…) & optimistic doer.

Currently Head of Strategic Design & Ideation @ Airbus
Author of “Teoría Optimista Del Fracaso”
Co-founder & design advisor of regalador.com

{ And happy ex SNCF Connect & Tech  (Paris), Haigo (Paris),  TBWA\Paris (Paris), Empatree (Barcelona & Paris), DoubleYou (Barcelona & Madrid), Honest&Smile (Barcelona & Madrid), GREY Group (Barcelona), Great Works (Barcelona), Nurun / Crazy Labs (Madrid) and MIRALab / University of Geneva. }

Thanks for passing by.

FRESH NEWS & NICE SOUVENIRS

SOME TEAMS
I’VE BEEN PART OF

SOME MEDIAS
THAT SHOWCASED MY WORKS

SOME BRANDS
I’VE WORKED WITH

SOME THINGS
I’VE DONE

Please note that this is just a ‘teaser’ list. A detailed portfolio with my latest projects is available under request.

SNCF Connect

Redesigning from scratch France’s SNCF mobility service

L’Assistant SNCF

Designing the new contactless recharging of the Navigo Pass in Paris.

Regalador

Co-founding an e-commerce and turning it into one of Spain’s most visited –and loved– gift-shops.

Empatree

Creating a chatbot to nurture human’s empathy & build agreements in the 21st century.

The Timeless Box

Ideating, prototyping, manufacturing & selling a product to send gifts to the future.

HolaLuz, ‘hello, light’

Designing the brand & value proposal of an energy startup that scaled to +200k clients & 60M capital.

A Timeless thank-you song

I once could not deliver a product on time. So, I sent a song instead. It went well. People are amazing.

Moleskine’s 1st ‘analog app’

Hacking Moleskine’s iconic notebooks to build a new product and reinforce their (indeed, iconic) business.

WANT TO
DISCOVER MORE?

I will be pleased to share with you a detailed and updated portfolio with my latest works.