Recording a documentary about love in Paris I had the idea of using a mirror to mix back & front views –interviewed & interviewer– in one single iPhone shot. It worked, and my early prototype soon became a product: ‘The Love Box, world’s 1st hand-made video mixer for iPhone’. We produced a Ltd. Edition, launched it and then something magic happened: all units were sold, we got thousands of media mentions, gathered creative awards… Even made it to the pages of Wired! So ‘voilà’ the proof: doing is way more relevant than saying.
